Driving Growth for Tech Companies Strategically
Strategic B2B Marketing Leader Driving Tech Growth Through Data-Driven Innovation
With over 20+ of experience in B2B marketing and strategic partnerships, I specialize in helping technology companies navigate complex markets and achieve sustainable growth. My unique combination of marketing expertise and deep understanding of data and AI technologies enables me to create strategies that don’t just look good on paper—they deliver measurable results.
Strategic Initiatives
I’m focused on results-driven strategies, utilizing data and collaboration to ensure measurable outcomes that fuel growth and success in the tech sector.
Mission
To empower tech companies with strategies that deliver measurable ROI and tangible results, driving sustainable growth and innovation.
Vision
To lead the tech industry in delivering strategic marketing consulting that business Leaders trust and that yield lasting business advancements and collaboration between technical, sales and marketing teams.
Core Values
Integrity, collaboration, and innovation are at the heart of my approach, ensuring I deliver exceptional results with a commitment to excellence.
My Approach:
I believe that successful B2B marketing in the tech sector requires more than creative campaigns. It demands strategic synergy between marketing, sales and technical teams:
- Strategic Thinking: Like chess, every marketing move should be calculated, considering multiple steps ahead
- Data-Driven Decision Making: Leveraging analytics and AI to optimize performance and ROI
- Technical Translation: Converting complex tech concepts into compelling narratives that resonate with decision-makers
- Partnership Development: Building strategic alliances that amplify growth and market reach
Expertise Area
B2B Marketing Strategy
Technology Sector Focus
- Go-to-market planning and execution
- Customer acquisition and retention strategies
- Marketing automation and lead nurturing
- Account-based marketing (ABM)
- MDF Market Development Funds – Assessment and Optimization
- SaaS and enterprise software marketing
- Data and AI technology positioning
- Technical content strategy
- Product marketing and positioning
- Partner Programs & Scalable methods
Strategic Partnership
C-Level Engagement
- Alliance development and management
- Channel Partners Strategies
- Ecosystem building and collaboration
- Partnership ROI Optimization
- Multi-Vendor Alliance Management
- Executive event strategy and content curation
- High-Touch relationship programs
- Exclusive round-tables and thought leadership forums
- VIP Experiences and strategic networking opportunities
- C-Suite communication frameworks and messaging
- Executive advisory board development
Education and Certifications
MIT – Massachusetts Institute of Technology
Artificial Intelligence: Implications for Business Strategy
GenAI for Business Leaders
IBM via Coursera
LSE – The London School of Economics and Political Science
MBA, Business Administration and Management
Romanian – American University
International Business
The Open University – PMP
PMI Project Management Professional – PMP
Bucharest University of Economic Studies
International Marketing
University Politehnica of Bucharest – dropped out after 2 years
Computer Science & Automatic Control
Beyond work
When I’m not developing marketing strategies, you’ll find me walking my Eurasier dog, gardening, attending pop and rock concerts, and, of course, testing emerging technologies. I love traveling and even on holidays I am looking for locations and experiences that I can recommend as go to locations for my experiences events I am also doing mentoring with women that want to get into tech or increase their technology skills and offer mentorship to business interested in expand outside the UK, through the ABM Association of Business Mentors UK, since August 2023. I believe that diverse experiences and continuous learning fuel creative problem-solving in business.
Ready to Accelerate your Growth?
I partner with forward-thinking technology leaders who are serious about driving measurable business outcomes. If you’re ready to move beyond traditional marketing approaches and embrace data-driven strategies that deliver real ROI, let’s start a conversation. I’m passionate about helping technology companies unlock their growth potential through strategic marketing and partnerships. Whether you’re a startup looking to scale or an established company seeking to enter new markets, I’d love to discuss how we can work together. I’m based in London, Serving clients throughout Europe, Middle East and Africa.
Perfect for:
- Tech CEOs and CMOs seeking strategic marketing leadership
- Scale-up companies ready to professionalize their marketing approach
- Enterprise tech firms looking to optimize partnership strategies
- Organizations preparing for major market expansion or product launches
- AWS Partners preparing for strategic collaboration agreements
What Happens Next:
- Strategic Discovery Call (30 minutes) – We’ll discuss your current challenges and growth objectives
- Customized Proposal – I’ll outline a tailored approach specific to your business needs
- Quick Wins Identification – We’ll identify immediate opportunities for improvement
Get in Touch:
Geographic Reach:
Based in London, United Kingdom | Serving tech companies across UK, Europe, Global Markets. Available for on-site strategy sessions and executive events throughout Europe.
Your next strategic move starts with a conversation. Ready to play to win?
